Kraft Sued over ‘Velveeta’s Mac and Cheese Takes Longer to Make Than Advertised’

  • This from the woman who filed the suit.

Velveeta’s mac and cheese claims that it takes three and a half minutes to prepare. But this Florida woman says no, and is suing the manufacturer for $5 million.

Amanda Ramirez from Hialeah filed suit against Kraft Heinz Food Company, for a proposed $5 million. The class action lawsuit filed claims that food producer’s of Velveeta Shells & Cheese know it takes longer than advertised to prepare, according to court documents.

Ramirez’s attorneys filed the lawsuit in the U.S. District Court for the Southern District of Florida. It was filed on November 18th, according to the complaint.

The lawsuit says that the microwavable single-serve cups of mac and cheese packaging reads that it will be “ready in 3½ minutes,” and it is “false and misleading.”

The instructions say to microwave the cup for 3 ½ minutes. The attorneys for Ramirez argue that this number doesn’t account for the other four steps required for preparation of this pasta.

The steps omitted include removing the lid and pouch, adding water, microwaving, and stirring, according to the court documents. These additional steps ‘make it impossible’ for the mac and cheese to be ready in 3 ½ flat.

“We are aware of this frivolous lawsuit and will strongly defend against the allegations in the complaint,” a Kraft Heinz Foods Company spokesperson said.

The lawsuit says that Kraft is unfairly profiting off of false advertising on the Velveeta Mac and Cheese cups as customers expect well-known brands to be honest with them. The company sells the product at “a substantial price premium” while using its “misleading” marketing of “‘ready in 3½ minutes,’ Ramirez’s lawyers argue.

Because this “instantly catches the eye of all reasonable customers.”

Customers pay more than they would otherwise because of the three and a half minutes claim. Ramirez “is like many consumers who seek to stretch their money as far as possible when buying groceries,” the complaint states.

Ramirez is seeking the $5 million in damages along with punitive damages from Kraft Heinz Foods Company regarding the Velveeta Mac and Cheese. She asks the company “be ordered to cease its deceptive advertising” as well as “be made to engage in a corrective advertising campaign” according to court documents.

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