In March 2017, a federal judge in Hawaii blocked President Donald Trump's revised travel ban, which targeted six Muslim countries, hours before it could go into effect. As a result of that action, Trump supporters took to Twitter and, unsurprisingly, threatened to boycott the Aloha State. Some supporters suggested the state had never suffered an attack, which backfired spectacularly.
— Bailey Suzio (@thethinplacenet) March 16, 2017
Anyone who wants to #BoycottHawaii can slide those plane tickets right over here. Hotel reservations, too.
— P'Challa MacKenzie (@pfunk1130) March 16, 2017
— Supreme Hakim (@PhoenicianState) March 16, 2017
After Starbucks CEO Howard Schultz had made an announcement to hire thousands of refugees and displaced immigrants in January 2017, a boycott was born.
Schultz responded to President Trump's first immigration ban by vowing to hire 10,000 refugees over the next five years. “There are more than 65 million citizens of the world recognized as refugees by the United Nations, and we are developing plans to hire 10,000 of them over five years in the 75 countries around the world where Starbucks does business,” he said in an open letter.
As you may have guessed, outrage ensued.
— Keep'n It Real! (@JOMainEvent) January 30, 2017
— Tommy (@ItsJust2Funny) March 7, 2017
Those who supported Schultz pointed out that Starbucks has locations across the globe, and wouldn't solely be hiring refugees the U.S. It also has the Starbucks Veterans & Military Spouses program to create job opportunities specifically for veterans.
3Star Wars: Rogue One
In December 2016, the hashtag #DumpStarWars circulated on social media. While this hashtag trended for many reasons, at least one false claim—that an anti-Trump scene was added to the film Star Wars: Rogue One—was associated with the boycott.
Jack Posobiec, special projects director of a grassroots organization called Citizens for Trump, generated the fake news that the new Star Wars film was altered to add an anti-Trump scene. When pressed by Esquire magazine, he admitted that he hadn't seen the movie, "but if the writers are so virulently anti-Trump, I would be surprised to not find that bias embedded."
Despite his admittance that he had made it all up (Posobiec is also a proponent of "Pizzagate," another fake news story putting Hillary Clinton at the center of an international child-sex-trafficking ring), the damage was done. Trump supporters vowed to boycott the movie in droves. However, the film did more than okay and surpassed $400 million in domestic box office receipts.
In February 2017, Netflix released several teaser trailers, one of which, Dear White People, captured a subsection of the Internet's wrath like no other.
The series, a continuation of the 2014 movie of the same name, focuses on what happens when Sam White, activist, and host of the biting radio show Dear White People, is unexpectedly elected as head of a traditionally black residence hall.
Users criticized Netflix on social media and called the trailer racist against whites. One user expressed their outrage in the video's YouTube comments section, saying,“I am utterly repulsed that a company that would air a program that judges me simply based on my skin color. I have never judged anyone in such a way, and I hoped no one would judge me in this way either… A truly sad day in America. I hope that Netflix will come to its senses.”
(Go ahead and read the rest of the YouTube comments if you can stomach it.)
Even a beer commercial can have political consequences and spark boycotts, such as the one that faced the makers of Budweiser after their pro-immigrant Super Bowl ad.
The Anheuser-Busch ad depicts the path taken by Adolphus Busch, the German-born co-founder of the mega-brewery, upon his (legal) immigration to the United States in the early 1850s.
Following the introduction of the controversial Muslim ban by Trump, many viewers and critics of the president projected current day politics onto the ad. It didn't take long for the hashtag #boycottbudwiser to pick up steam.
The misspelled hashtag, while used by boycotters, was also mocked by hordes of others. Some Trump supporters accused Twitter of nefarious shenanigans, claiming the company changed the spelling of the hashtag in the dead of night.
These Arizona women, and others like them, canceled their Nordstrom accounts after the retailer recently dropped Ivanka Trump's fashion line.
In a Facebook video that went viral, the shoppers are seen going into a Nordstrom location to close out their accounts. Amanda Lawler, who organized the boycott, said Nordstrom dropping Ivanka was the last straw in a series of anti-Trump incidents that had angered the group. "When Nordstrom's decided to jump on the bandwagon, we decided we wanted to make a peaceful stance."
Nordstrom insists dropping the Trump line was based on declining sales and was not a political decision.
Trump supporters are pressing for a boycott of McDonald's after the fast food giant's official account was hacked and a tweet went out saying the president was “disgusting” and “has small hands.” It was quickly deleted, but screenshots remained, incited supporters to boycott the fast food giant.
8It's a 10
Another Super Bowl commercial, another controversy—a hair care company called It's a 10 was in the "crosshairs" of Trump supporters after their spot aired, featuring a montage of people with unique hairstyles. The narrator begins by saying, “America, we're in for four years of awful hair. So it's up to you to do your part by making up for it with great hair.” The ad then shows a variety of people and their hairstyles, as the narrator implores each of them to do their part in a fight for “good hair.”
It's no secret that Trump has been widely mocked for his hair over the years, and while most viewers loved the commercial, a significant amount did not.
— Jason (@JasonK77777) February 6, 2017
@Itsa10Haircare A-holes! Foxtrot you & your F'n products. The next 8 years will be an attempt to restore America. MAGA & MASA. TRUMP 2020!
— El Cid (@BelieverByFaith) February 6, 2017
84 Lumber's Super Bowl ad aired in full only on the company's website after it was deemed too politically charged, due to its depiction of a high border wall.
“The intent of the Super Bowl commercial … was to show that 84 Lumber is a company of opportunity,” said the company's CEO, Maggie Hardy Magerko, who is a Trump voter. Despite this, other supporters got a negative impression from the ad, with some threatening to boycott the family-owned business that sells lumber and other building materials.
#84Lumber kiss my ass, I would live outside before I would ever purchase your products. Is it illegals before vets with you assholes too?
— BillR (@Ranch_Soda) February 14, 2017
— WIRE TAPP - BY OBAMA (@electricbob2) March 16, 2017