- What an udderly moooooving Valentine's Day story!
It’s a tale as old as time. You log into an app on your phone. To put it in all the right data, all the information someone would need to match. You wait anxiously for that notification ding with bated breath. You start to wonder if it will ever happen. Maybe it just wasn’t meant to be. Maybe this was a mistake. Who uses an app for something like this anyone? Then it happens. Ding! Your heart leaps. You open the alert to look at the bovine of your dreams, exactly the one you’ve been looking for. Now you can breed her like she’s never been bred before. Yes. Your bull stud will be very happy with the match. Or not. Maybe. It’s hard to tell. Bulls are often very stoic by nature.
Valentine’s Day gave way to a new phenomenon. Tudder.
A Tinder-esque app to match cows for breeding. Swipe right on the one you like and it sends you direct to their SellMyLivestock page.
With variables like milk yield, protein content, and even calving potential, the CEO of Hectare Agritech which runs SellMyLivestock (SML) and Graindex, a UK-based online agritech trading platform, Doug
Bairner says “Matching livestock online is even easier than it is to
match humans because there’s a huge amount of data that sits behind these wonderful animals that predict what their offspring will be.”
SellMyLivestock has listed over £50 million ($64 million) of livestock, feed, and bedding to sell in the last year, dispelling notions that farmers are stuck in the past, Bairner said. “Despite the rest of the world’s view of farming, it’s actually very technologically driven,” he said, citing precision spraying, automated dairy units, and genetic science.
Technology can be a boon to the farming industry for those willing to embrace it, as it eagerly caters to farmers. FarmersOnlyDotCom matches single farmers, and even video games are using them as a source of inspiration far beyond the days of Farmville.
Weird, maybe. But welcome to the future.