Are you thinking of starting a Google ads campaign? Do you feel confused by the myriad of features and how to navigate through them? Do you worry about not knowing how to optimize your ads for maximum efficiency?
If so, then you’re at the right place. Every business wants to use Google ads to upscale their business and some of your competitors may already be getting ahead in sales and revenue with the wonder of online marketing.
In such a case, running an online ad campaign is your best bet. There are many things to consider and implement to make your campaign as beneficial as possible. Let’s go through the six most critical factors for running a Google ads campaign.
Decide on your account’s structure
You cannot create targeted campaigns if you do not know your brand properly, and you do not have a specific target of what you expect from an online ad campaign. That’s why structure is highly crucial to your success from the very beginning.
While different structures work for different companies, there is no single approach that works for everyone. Hence, there is no standard answer to one size that fits all. On the other hand, you can make your own structure based on a few factors.
These factors can be the structure of your website, your geographical coverage, and the scope of services you offer. Do your research on these factors and figure out the best composition for your campaigns. If you are unable to do so, you can always hire a Google ads management agency that structures your account and takes care of your entire campaign.
Research keywords extensively
You need to conduct thorough keyword research to ensure you’re choosing keywords after knowing the performance of your keywords and the quality score they have. Note that it’s best if you begin with a lesser number of keywords per ad group (10-20 max). But why?
When there are too many keywords in an ad group, the chances of getting traffic and results out of each keyword decrease drastically. Also, keep in mind that you use a variety of match types, and bidding higher the more restrictive you go with each match type.
You should know that making campaigns is a great way of targeted marketing. Start with the campaign that is your highest priority, and then subsequently work through it.
For campaigns, you should begin by reviewing your campaign settings. Even though this part sounds self-explanatory, many brands often make careless errors, which can take a fortune out of their marketing budget.
Track your conversion rate from the very start. Ideally, you should be noting your everyday statistics and evaluate them weekly. Conversion rates are the end goal and your campaign will be a failure if it reaches a large audience and yet fails to convert them.
If that becomes the case, it is a sign that something is wrong with your landing page and your content. Take a look at your competitors and find key weaknesses of your landing page and focus on fixing them right away.
Specify different goals with each campaign
A great way to diversify your audience is by starting different campaigns to capture an audience you have failed to engage in the past. Many brands commit the mistake of having only one customer group.
You consumers should be staggered across different categories so you are not solely dependent on either one of them. Make different campaigns to find common ground with other groups and start converting them into customers.