Tired of using the same old worn-out marketing strategies? Perhaps your brand could benefit from hitting the reset button. And in this article, we’re going to give you a few ideas to jog your creative muscles and get you moving in a fresh, new direction.
Try One Of These 5 Creative Marketing Ideas
The problem with most effective marketing strategies is that they eventually become overdone and exhausted. As a result, the marketplace grows accustomed to the “trick” and no longer responds.
Thus, the best marketing is what people haven’t been exposed to yet. If you can find a fresh, unique strategy that fits into your brand’s approach, it could generate a massive return for your business.
Here are a few ideas to get the creative juices flowing:
– Try TikTok
If you’re looking for a fresh social media platform where you can get super creative and try unique approaches, TikTok is it. With more than 1 billion users (and growing), it provides an excellent outlet for connecting with people in a new way.
Ultimately, TikTok is a storytelling platform. It’s a great place to be authentic and tell people who your brand is, what you stand for, and what makes you unique. Don’t be afraid to let your guard down a bit and try something new. Here’s a look at some of the top TikTok marketing campaigns of all time.
– Start a Facebook Group
If you’re still using the old Facebook strategy of posting curated content once or twice per day, you’re probably not getting much traction with your followers. But there’s a much better way to use Facebook. Here’s how it works:
– Create a Facebook group about a pain point, interest, or desire that your target audience shares.
– Build a community where people contribute ideas and thoughts about this topic.
– Post your own products, solutions, and services when appropriate.
– Launch weekly live video calls where you build rapport and sell your services.
This is a long-term model that requires months of hard work. However, if you’re committed to putting in the work, it could produce healthy returns in the future.
– Use Postcard Marketing
When it comes to creative, out-of-the-box marketing ideas, postcards might not seem like a good fit. However, if you think about it, there’s actually never been a better time to leverage this traditional marketing collateral to generate visibility and engagement.
In a day and age where many businesses are investing 100 percent of their resources into digital marketing, postcards have a way of cutting through the noise. They’re especially effective in service-based niches, including as part of a real estate marketing strategy. And at less than a dollar per postcard (including postage), this is a low-cost method of generating exposure at scale.
– Launch Your Own Research Report
If your standard blog content isn’t attracting many clicks, backlinks, or impressions, it’s time to switch things up. You need to create content that other people find attractive. And do you know what business owners, bloggers, and influencers love? Fresh data and statistics.
Consider launching a survey and gathering data about a specific issue in your industry. Once you’ve gathered enough feedback, use it to create a report. Then publish this report and send it to influential people in your industry. If it’s well done, people will share and link back to the original report. That’s what you call free exposure!
– Create a Roundup Post
Have you ever seen those roundup posts where a blogger interviews 15 or 20 experts in the field and asks them to provide an answer to a specific question? Well, there’s a reason you see so many of them – they work!
Roundup posts work for a couple of reasons. First off, they appeal to vanity. When you ask someone to contribute their expert opinion, it immediately strokes their ego. And when you publish the article, they’re automatically going to share it with other people. (“Hey, look at this article where I’m featured as an expert contributor!”) This instantly gives you more reach.
Secondly, roundup posts serve as a networking tool. Every time you connect with an “expert” and feature them in a published article, it gives you a new relationship that you can leverage in the future.
Give Your Marketing Strategy a Heartbeat
You don’t have to reinvent the wheel. However, there is something to be said for leveraging creative marketing strategies to put a unique spin on things. Hopefully, this article has given you some ideas to think about. Give a couple of them a try and document the results. Keep experimenting until you find something that works.