DraftKings Bet on People Wanting to Bet on Drone Races

  • Apparently research suggests that drone racing fans are three times more likely to place a bet than fans of major sports leagues. 

Have you ever heard that saying about how gamblers will bet on anything? There’s a major sports book taking bets on aerial drone races and they think gamblers will be lining up.

On Friday DraftKings said it was taking bets for the weekend’s championship of the Drone Racing League. Pilots flew aerial drones in the races.

In Colorado, New Hampshire, New Jersey, Tennessee, and West Virginia, it’s legal to bet on the league’s drone races. There are regulatory approvals pending in several states as well.

“The sky is now the limit for DRL fans to get skin in the game, and we’re thrilled to partner with DraftKings to transform our high-speed race competition into the ultimate sport to bet on,” Drone Racing League President Rachel Jacobson said.

“The opportunity for us to elevate our engagement through all forms of gaming and gambling will only increase as mobile betting becomes more adopted across the country.”

Pre-flight shows were hosted by the sports book and the league Friday night on Twitter, ahead of the races that happened this past weekend. The pre-flight info came from expert sports betters and top drone pilots educating fans on how to participate. 

The championships events began Saturday. All races have been virtual this year, in a simulation in which real-life drone physics was incorporated. It also hosted live drone racing in venues like the Hard Rock Stadium in Miami Gardens, Florida, the Alexandrra Palace in London, and an auto-museum in Munich. 

There’s a market for this type of betting according to DraftKings, who offered free-to-play contests on drone races last year. They wanted to gauge the interest and reported that the response was 30% higher than usual for a new sport on the betting platform. 

There have been more than 150,000 entries to these free contests so far. The same as major league football, baseball, and basketball, gamblers could make bets before the races as well as during them. 

Consumer research shows that drone race fans are three times more likely to place a bet than major sports fans, and are 90% more likely to be interested in sports betting than the average sports fan. 

The drone league was founded in 2015 and is a privately owned New York company. They have held events in six countries.