- Need a big Spotify audience in a small amount of time? If so, read on...
Most artists promote their music on the Sweden-based firm Spotify. The following stats prove the assertion that the company is the leading music streaming service.
- In Q4 2020, Spotify recorded 345 million users and 155 million subscribers.
- Regional population of Spotify users in Q4 2020: North America, 83 million; Europe, 121 million; Latin America, 76 million; and other parts of the world, 66 million
- Estimated market share of 32-34% (Counterpoint/Midia)
- A revenue of $10.8 billion (€7.8 billion) and an operating loss of $696 million (€581 million)
Why artists prefer music promotion on Spotify
Due to the above stats, artists and listeners prefer the music streaming giant Spotify. Musicians add their tracks on the platform to reach the audience, gain traction with their songs, and increase revenue. Here are reasons why artists prefer music promotion on Spotify.
- Levels the bar for all artists
Spotify helps experienced artists and greenhorns in the music industry promote their music. Artists can promote their music by adding them to the platform’s huge library. Before the emergence of streaming, music distribution on platforms like TV, radio, and other old methods was an uphill task. Fortunately, streaming services resolved the issue.
- Availability of music
The availability and accessibility of your tracks contribute to the success of your music promotion. Your audience can easily stream your songs on Spotify from any location and time.
- Ease of discoverability by fans
Getting your audience and fans to love your music is challenge artists face. Fortunately, Spotify provides a solution by exposing your music to more audiences. The platform’s algorithm may feature your songs in its algorithm. Also, you may be lucky to get placements in popular indie-curated playlists.
- Grow your audience
Spotify makes it easy to reach your audience, boost your following, and follow other artists. It also allows you to interact with your listeners.
- Top DJ’s playlist placement
Spotify has excellent independent music curators who are DJs and prominent music bloggers who can detect good music. Placements on their playlists can promote your music and project your career to greater heights.
- International Music Collaborations
Streaming platforms like Spotify allow artists to get international collaborations and features. Some famous artists got featured on the remix of songs they listened to or collaborated with artists they discovered on streaming platforms.
- Brand endorsement
Some independent artists who became famous through Spotify’s exposure are attracting the attention of brands. They may not get signed by big organizations, but landing brand endorsement deals with medium enterprise companies is an achievement.
If you release great music content and successfully promote it on Spotify, you may become a brand ambassador. The streaming platform can get your songs heard and made you popular.
- Earn from Spotify streams
The streams of your music generate revenue. Your earnings may be like peanuts, but they will add up over time. Getting your music featured on popular Spotify playlists and indie playlists can increase your streams and royalty. Listed below is the amount per stream ($) paid by some streaming services.
Spotify – $0.00437
Apple Music – $0.00783
Tidal – $0.01284
Amazon Music – $0.00402
Deezer – $0.0064
In addition to promoting your music on Spotify, you can share your songs on social media platforms. Then, ask your followers on those platforms to follow you on Spotify. You can also gain more exposure by distributing your music on channels where fans can listen and download the songs for free.