Social media is different for every business. There is no one size fits all when it comes to any kind of marketing, including social media marketing.
However, there are certain channels that your audience use and expect you to be on. There are also certain channels where you can reach potential new customers or clients.
Keep reading to find out which social media platforms your business should be on and how they can help your business.
What Different Social Media Platforms Are There?
Deciding which channels you want to be present on can be difficult. There’s a lot of thought that needs to go into which platforms are going to be most profitable and effective for your business.
There’s a whole range of platforms that people use, the main ones include:
But you don’t need to be on all of them, you can choose a handful which are right for your business.
Businesses opt for platforms where they know a lot of their audience is, for example, Facebook has 2.44 billion monthly active users, which means that a large portion of your customers or clients probably use Facebook. Analysing the Facebook monthly active users demographics should help you determine whether your audience is on this platform. and whether you need to be on it, too.
However, there are many other platforms in use and other social media channels which are currently being made. Always keep your eyes open for new opportunities to reach more of your audience.
How Do You Decide Which Platform Is Right For Your Business?
One way you can work out which channels your business needs to be present on is by analysing your customers and which ones they use most. According to Forbes, Facebook and Twitter are mostly used by millennials, Pinterest is mainly used by female millennials and young female baby boomers, while Snapchat is mostly used by Generation Z.
Another way you can decide which platforms you want to be on is by working out what you have to offer your audience. You won’t have an effective social media strategy or reach your audience with content they don’t care about. Each platform uses a different type of content to connect with different audiences. For example, you can’t post a blog on YouTube, but you can turn your blog content into an informative YouTube video.
The good news is your content is adaptable across all platforms. So, if you’re a small arts and crafts business then you might create how to blogs for your audience to help them make their own gifts. You can then turn these blogs into fun, informative videos that you can post on YouTube.
Remember, your audience want to either be entertained, informed or educated. If your content on any of your channels doesn’t portray these three crucial factors, then that platform might not be right for your business.
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