The cannabidiol (CBD) industry just keeps on growing, fueled by a rising demand for the product, with the market size estimated to increase from $303 million in 2018 to $2.2 billion by 2025. CBD is hailed for its many benefits, serving as an alternative medical therapy for a range of illnesses. It is an anti-inflammatory agent, thereby possessing the ability to reduce pain. CBD is also touted to relieve anxiety and depression, helps in addiction treatment and management, and may protect humans from neurodegenerative diseases. From CBD oil and gummies to creams and capsules, CBD has diverse uses and benefits, inspiring exciting trends this year.
There is only a handful of brands that are making products for women of color in the CBD beauty industry. That’s all set to change in 2020, according to Ebony Clay, the founder of Kayaire, a luxury CBD skincare for the minority. Her goal is to fill the gap by formulating products for people of color.
Currently, there are several brands of CBD that are owned by minority women. One is Brown Girl Jane, which specifically supports the wellness of women and produces serums, body butters and intimacy oils. CBD oil is the most popular form of CBD and is associated with the most health benefits, and it can be taken by mouth (under the tongue) or mixed in your food or drink for faster results. Another brand is Noirebud, an upscale brand catering to the black community and making teas, hard candies, and skin salves. Meanwhile, Blissful Stoner Body Essentials (BSBE), the first black woman-owned CBD brand in New Orleans, offers face masks, body oils and bath salts.
One of the major uses of CBD is to relieve pain. Although traditional medicine is still the prevalent form of managing pain, more people are turning to alternative therapy to diminish discomfort. This year, expect to see more products that aim to alleviate aches and soreness. Unfortunately, with so many hemp-based CBD products on the market, it may be difficult to ascertain what’s real and what’s not. You will find pain relievers in different forms such as oil, edibles and cream rubs. Each option offers a way to manage pain. Bear in mind that it is difficult to find the right product, as the market is saturated with these products. Buy your oil, edibles and creams from a reputable source, and check for clear labels indicating the amount of CBD or THC, if available.
Often, when you don’t get the nutrition you need from the food you consume, you receive a bit of help from supplements. Functional foods in CBD capsules and pills are gaining popularity, but are not currently regulated by the Food and Drug Administration (FDA). Hence, it is vital that you do your own research to find quality nutraceuticals. Ensure that the product is made by a company that offers proof of third-party testing, passes tests for pesticides and heavy metals, and has not more than 0.3% of THC based on the certificate of analysis (COA). Some supplements that you can buy include the Medterra CBD Gel Capsules, CBDistillery CBD Softgels, and Bluebird Botanicals Concentrated CBD Capsules. New products this year include BALANCE Blend from Mighty Self and Herbalist Series from the Botanist.
The CBD industry continues to grow as people lap up products that answer their needs. For as long as consumer demand is there, manufacturers will keep on launching innovative products and expand their distribution.