- Need more TikTok engagement? If so, you've come to the right article...
It’s still amusing how TikTok came into the social media space and became the top star within a short period. Initially, many companies weren’t interested in the platform. However, in recent times, both offline and online businesses have taken up TikTok as a new avenue for increasing their customer base.
To be seen on TikTok, you must understand its unique marketing strategy, which differs from other social media platforms. This difference ranges from how the algorithm works to the content type you share. For best results, you can sign up with a marketing agency like Influensly to boost your TikTok presence.
Unfortunately, many creators have encountered the challenge of having zero views on their TikTok videos. If you’re worried about why your TikTok videos don’t get views, we’ll explain properly in this piece and give you the best strategies to change it.
Why is my TikTok Not Getting Views?
Every video upload on TikTok has a waiting period before TikTok displays the video to other TikTok users. Once you upload a video, TikTok first displays it on the ‘for you’ page to a limited number of people to see whether or not they’ll engage with the video. As the TikTok video gets likes and comments, TikTok will keep expanding its reach.
If you’re still stuck in the ‘why is my TikTok not getting views’ phase, here are the possible reasons:
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Content Issues
All videos you share on the TikTok app must strictly comply with TikTok’s community guidelines. If your TikTok video is unethical, contains violence, graphic content, or a strong political message, or is stolen, TikTok will immediately block your video from getting views.
Violating TikTok guidelines leads to shadow banning. It’s usually the case if you have a good-performing account with many views and suddenly share a suggestive dance or other videos.
Shadow banning is when TikTok restricts your new videos from getting to other users while leaving your other videos watchable. Unfortunately, you don’t get a notification when you’re shadow banned; you’ll need to find solutions for getting unbanned.
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New User Account
Some time ago, TikTok made it a culture to promote the first few videos of new accounts just to pass the message of a new TikTok account on the block. Unfortunately, TikTok no longer does it.
In fact, when you create a new TikTok account, it’s advisable to focus more on interacting with other users instead of hurrying to upload your first video. Dedicate enough time to watching, liking, and commenting on dance videos and other videos on your ‘for you’ page.
Most importantly, ensure you complete your bio and upload a clear profile picture. Your first few videos on the TikTok app should be of high quality. Avoid inappropriate content so the TikTok algorithm will favor you. You wouldn’t want to create videos with zero views and engagement.
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Irrelevant Content
Irrelevant content comprises trying to change your niche and not following TikTok trends. TikTok trends are essential to all accounts on the TikTok app. Make it a habit to find new ideas on the ‘discover’ page to guide you on the trending content.
That way, you can join the trending wave, increasing your chances of expanding your reach to more TikTok users. Besides, nobody is interested in seeing dance videos (challenges) that were popular three years ago. Plus, TikTok’s algorithm won’t even be smiling at you.
Another class of irrelevant content is when you suddenly opt to change your niche. For example, if you’re a makeup and fashion store that shares beauty tips and promotes its products, you’d have gained a large following from people interested in those topics.
So, if you suddenly post a car driving tutorial, TikTok won’t recommend the video to those within your reach. You might get lucky in some cases, and the first video will perform well, but continuously sharing irrelevant content will give you 0 views on TikTok.
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Bad Posting Schedule
One of the essential factors to consider when posting a TikTok video is the number of people active at the time of posting. It’s only possible to go viral if there’s someone available to watch your cat videos.
If you’d love your TikTok videos to get many views, these are the best posting hours for Eastern Standard Time that you should adopt:
- Sunday – 7:00 a.m. 8:00 a.m. 4:00 p.m.
- ?Monday – 6:00 a.m., 10:00 a.m., 10:00 p.m.
- Tuesday – 2:00 a.m., 4:00 a.m., 9:00 a.m.
- Wednesday – 7:00 a.m., 8:00 a.m., 11:00 p.m.
- Thursday – 9:00 a.m., 12:00 a.m., 7:00 p.m.
- Friday – 5:00 a.m., 1:00 p.m., 3:00 p.m.
- Saturday – 11:00 a.m., 7:00 p.m., 8:00 p.m.
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Problems with Previous Content
Besides violating the TikTok community guidelines, you may encounter situations where your previous content isn’t good enough. TikTok algorithm analyses the account engagement data on all your old videos, including likes, views, shares, comments, re-watches, and completion rates.
If your engagement data isn’t high enough, TikTok will classify you as a poor TikTok creator and won’t recommend your videos to other users. So, make it a habit to make high-quality original TikTok videos.
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Plagiarized Content
As a TikTok creator, you mustn’t take the TikTok video policy for granted. If you ever upload a video on TikTok that isn’t yours, the app will know. TikTok will then block the video from being uploaded to the ‘for you’ page.
Even if you view the video 2000 times, it’ll still appear as 0 views on TikTok. So, always ensure that all the content you post on your TikTok account is original to you.
How to Get More Views on TikTok
TikTok always automatically suggests new content to its users. So, except if your TikTok account is under review or your videos are inappropriate, all your TikTok videos should have at least a few views.
If you’re struggling to stay on the ‘for you’ page consistently, you can boost your organic view count through:
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Creating Interactive Videos
Always endeavor to make your videos very interactive. Engage your viewers by starting a giveaway competition or inviting them to ask any question bothering them. Entice them to leave a comment and share your video.
To emerge as a winner of the giveaway, you can instruct your viewers to invite other TikTok users to follow your account. More followers equal more organic views.
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Adding Teasers to Your Videos
To ensure people don’t lose interest in your videos and watch them to the end, add teasers towards the end of your video. That’s why transition videos will remain popular on TikTok.
For instance, there are similar numerous trends where the TikTok creator listens to a song and wait for the beat to hit for a proper transition. TikTok users are always keen to see what happens next, so they stick around for that particular dance, outfit change, etc.
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Editing your Videos Properly
Perfectly edited videos have a high chance of getting re-watched. Re-watch is a powerful tool that proves your TikTok videos are so useful that viewers have to watch them multiple times. Re-watches happen when your completion rate is over 100%.
Rest assured that you will have many views when you edit your video as a perfect loop. To achieve an ideal loop, match the beginning and end of your video perfectly so it feels like the video never ends.
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Advertising
Using paid ads to reach out to a new target audience and inform them about your business is another way to increase your TikTok views. The ads increase your brand awareness while getting viewers to follow your account and possibly share your videos.
You can create video ads on your TikTok account. These ads will appear on the ‘for you’ page as the first video on your feed or in between recommended videos. The brand takeover ad also appears on the screen immediately after users open the TikTok app.
Additionally, you can promote your videos through other people’s content using branded effects like AR, 3D, or 2D effects that appear as ‘recommended’ when a creator creates a video on the app.
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Influencer Marketing
TikTok rewards the best content creators that generate the highest traffic on the app. Also, TikTok has a program called; “Creator Fund’ which allows influencers to earn money on the app while creating videos.
As a new TikTok user, you can leverage a creator’s following to reach your target audience that probably doesn’t know about you. You can pay TikTok influencers to create a sponsored post promoting your brand on TikTok.
When choosing the creator you want to work with, go for the ones with large followings that align with your brand vision. Most importantly, beware of fake accounts.
FAQs
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How do I Avoid 0 Views on TikTok?
The easiest way to avoid the zero views issue on TikTok is to abide by the platform’s rules. It’s that simple! Follow all the guidelines; for example, the content should be original, ethical, suitable for any TikTok user, wholesome, and free from political commentaries.
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Should I Delete my TikTok Video with Zero Views?
Don’t delete your video just because it has zero views on TikTok. It can draw many views within a day. Besides, your content quality is less important than the message your story intends to pass.
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How Long Does it Take For a TikTok Video to Get Views?
Getting views on your short videos on TikTok requires patience and time. Every time someone watches your video, your view count increases instantly. However, if you’re just a creator with a new TikTok account, you may initially have a low engagement score, but your videos will undoubtedly gain traction as time progresses. Simply put, that’s how the TikTok algorithm works.
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How Do I Know if My TikTok Account is Shadow banned?
If you notice a significant and sudden drop in your video engagement (views, shares, comments, and likes). There’s a 99.9% chance you’ve been shadow banned. Having zero (0) views or seeing your videos aren’t showing on the ‘for you’ page is also a sign.
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Does Staying on TikTok After Posting Increase Views?
It’s not an explicit assumption that staying on TikTok after posting increases your view. There’s a popular myth that after you post your video, you should leave the TikTok app, as it can help improve your engagement. Unfortunately, there’s no evidence backing that assumption. All you should focus on is engaging with other TikTok users consistently.
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How Long Does it Take a TikTok Video to Go Viral?
On average, it takes two weeks for a TikTok video to attain its highest point in viewership: go viral. However, it’s worthy to note that this statement doesn’t mean all videos on TikTok go viral after two weeks. If TikTok’s algorithm pushes your video to your target audience, you’ll be on your way to going viral.