Roll-up banners are the go-to option for many businesses at trade shows, exhibitions, and meetings. They have become hugely popular due to the ease with which they can be deployed. For both small and big businesses, they are a handy communication and promotional tool.
You can always move them around, and set them up in places you know people are going to gather.
However, special consideration has to be taken when designing them due to the conditions around their use. In this article, we’ll be highlighting the essential concerns to have when creating a perfect roll-up banner, such as these here.
Start your design top-top-bottom, left-to-right.
Roll-up banners are, at the very least, at eye-level for most people. This means that people are likely to read them from top to bottom. It’s vital to keep the most important information like your company’s logo at the very top. That way, it can grab people’s attention and create a mental imprint.
Most people are also taught to read from left to right, so that’s important to factor in your design. The main message of your design should ideally not go lower than eye-level for the average person.
Make it colorful.
The idea of all banners is to attract people from a distance. With roll-ups, it’s no different. This is why most graphics designers prefer to use very colorful designs for their banners. That way, they quickly grab the attention of viewers and register in their subconscious.
While making the design colorful, make sure to pay attention to the aesthetics of the design. Certain colors interact with each other better than with others.
If you‘re using images, you should also make sure to use high-quality images. The minimum image resolution for banner designs should be 300 dots per inch to prevent grainy-looking images.
Pay attention to the lettering.
The typography of a banner design adds to its aesthetic value. Designers must always ensure that the text of their designs is both readable and aesthetically pleasing. To achieve this, you must be able to combine different fonts. The font on your logo may not be the same as what you’ll use for the banner, but it has to complement it.
Another thing to keep in mind is spacing. Banners with too much text are generally considered unattractive. It’s crucial to be able to pass your information in a short, concise way that doesn’t clog up the design.
Experiment with different designs.
Regardless of how skilled you are with designing banners, you can’t always tell what will work best with your audience. If the financial and physical resources are available, you can make multiple designs you think are favorable and test them to see which ones are the most effective. This kind of experimentation can help you understand what works for your brand and what customers respond to.
A roll-up banner is something that businesses tend to use over and over again. As such, it’s crucial to get the design and printing right the first time to avoid unnecessary recurring expenses. You can find out more about roll-up banners at www.printmoz.com