Super Bowl LIV had it all; great football, amazing halftime show (Shakira’s zaghrouta is the 2020 meme to beat), and some fantastic commercials. While a few of the ads fell flat, some of the funniest and coolest came from car manufacturers highlighting their new 100% electric vehicles. There were runners through the whole game, tear-jerkers, and laughs during the breaks. Here’s the ten coolest ads from the big game, ranked.
#10: Budweiser. The Typical American commercial is a little heavy-handed with the tear-jerker music and shots of heroic Americans, but it’s also very sassy. The sarcastic “oh typical American” voice over is so salty that it redeems the treacly patriotic message about American heroism. See it here.
#9: SodaStream. Perhaps the best part of Super Bowl commercials is their crazy high production value. This ad includes a cameo by Bill Nye and shows the discovery of water on Mars. A monumental discovery until an astronaut puts the sample into the SodaStream to carbonate. Watch the whole thing here.
#8: Audi. The car commercial feels a little out of touch, with Maisie Williams singing Let It Go as she busts out of city traffic in her Audi. But if you think of it as Arya Stark getting to ‘let it go’ then it’s a pretty charming ad. Watch it here.
#7: Dashlane. For anyone that’s been suck trying to remember a password from six months ago to an account they barely use, this commercial struck a poignant (and humorous) chord. A man tries to answer his password security questions for access to heaven. Commiserate here.
#6: Pringles. For a super-nerd such as myself, it was great to see Rick and Morty appear during prime-time. Still, I ended up wishing they did something more subversive than just selling chips. See the short ad here.
#5: Microsoft. I admit I’m a huge fan of Katie Sowers, the assistant offensive coach for the 49ers, and this is basically just a commercial for her. See her inspire young women to play football here.
#4: Hyundai. Everyone loves making fun of a Boston accent, but this start-studded commercial for the new Smart Park feature on Hyundai teases Bostonians with love. Catch Chris Evans, John Krasinski, and Rachel Dratz practicing their best Boston personas. View it here.
#3: Google. Fair warning, don’t watch this commercial if you’ve ever lost a loved one or if you have a beating heart. It highlights a new feature for Google “remember this” that lets you record voice memos that save to your Google account. The commercial shows a widower asking Google to remember his favorite details about his deceased wife. If you need a gut-wrenching cry then head here.
#2: Doritos. In one of the most unlikely pairings, Lil Nas X and Sam Elliott as dueling cowboys meet up in the street to fight over Cool Ranch Doritos. Instead of drawing pistols, they have a good old-fashioned dance-off. It’s not until Lil Nas’ horse (in the back) starts dancing that Sam Elliott concedes. You can see the whole thing here.
#1: Jeep. The truck manufacturer brought back Groundhog Day with Bill Murray, but with a twist. He liberates (or kidnaps, depending on your politics) Punxsutawney Phil and the duo go on a series of adventures. They go camping, snowshoeing, play Whack-a-mole (nothing personal), and Bill teaches the groundhog to drive. It’s charming and a perfect throwback to the movie. Watch it here.