12 Creative yet Controversial Breast Cancer Ads

Breast cancer ads: meet some of the greatest and most shocking campaigns to create awareness to such an important cause.

Are you obsessed with the right things? DDB Group came up with this clever breast cancer ad for Breast Cancer Foundation in Singapore where the ad questions women what should they really prioritize. Their health or the small things (e.g. pimples, bad hair day, butt). Painted by Singaporean illustrator Andy Yang Soo Kit and photographed by Allan Ng of Republic Studios.

CLEO magazine, the best selling English language women's magazine has launched an online breast cancer awareness video starring CLEO's Most Eligible Bachelor 2009 Henry Golding, the Breast-man. The video can be viewed on askCLEO.com and it's endorsed by the Breast Cancer Welfare Association in Malaysia. This is part of CLEO and ACP magazine's multimedia programme to educate women in Malaysia on how early detection can save lives. Starring Henry Golding accompanied by talented Malaysian actress, Sharifah Amani, together, they successfully deliver the educational component of the video, whilst adding a touch of fun to a serious message.

The Breast Cancer Fund - USA - rejected this advertising space run by Viacom "over fears that its depiction of mastectomy scars would prove to be too shocking to the public."

You can detect breast cancer early, beat the disease before it's too late. By PENCIL Advertising, Kuwait.

Clever word trick by Team/Y&R Dubai.

The poster was designed at Liwa Advertising Design & Production, Dubai, by creative director Suhas Rege. The controversial part of this breast cancer ad is the 'subliminal' use of twin children as a metaphor for two breasts.

Mercedes Benz placed an ad in the Netherlands Pink Ribbon magazine this year raising funds for breast cancer research, raising awareness of the need for breast cancer checks, and of course raising the profile of the Mercedes brand. The text: “Unfortunately we can't test everything for you. Check your breast for breast cancer once a month. For your safety's sake. Mercedes-Benz.”

Komen Italia onlus (Komen Italy non-profit Organization) commissioned this print breast cancer ad encouraging readers to donate funds for breast cancer prevention. The text says: “For ninety percent of breast cancer there is a cure that leaves no marks. Prevention. Contribute to the fight against breast cancer.”

Every mouthful helps
for breast cancer research.

This ad was rejected because of the sexual connotation of ‘mouthful'.

Mammograms let you live longer.

The agaseke is a Rwandan basket especially used by women to carry things.