12 Most Shocking Safe-Driving Awareness Ads

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Bangalore Traffic Police has been running an outdoor advertising campaign using disturbing photography to shock people out of talking to their friends and families on the phone while they are driving. (Source)


Seatbelts keep people together. Campaign for Rodney District Council. (Source)


Featured in OSOCIO, a blog that focuses exclusively on social advertising campaign and non-profit campaigns which both strive to make people aware of world issues in order to make the world better. (Source | Via)


A print and outdoor campaign for the Brandhouse's Drive Dry initiative, with an anti-drinking and driving message targeted at men. The campaign has been applauded by sober driving campaigners and a prisoner rights organization. (Source)


Saatchi New Zealand recently did a creative safe-driving billboard campaign, which showed a succession of family snapshots on roadside ads clustered closely together. “Don't let your life flash before you,” said the final boards. “Slow down.” (Source | Via)


This ad was created for the Dutch Association of Traffic Victims and says: “Every year 40 people die using a mobile phone while driving.” Notice how the cell phone looks like a coffin. (Source)


“Sleepiness is stronger than you”. Don't Drive Sleepy Project for ThaiHealth. (Source)


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BMW - Don't drink and drive ad campaign. (Source)


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This TV ad is a very graphic video of a girl killed after she is hit by a car, in a British public safety TV commercial warning drivers to slow down.




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