This is of course a classic ad with a catchy phrase in the 60s and 70s. Though the slogan is enduring, the dark circles under the people's eyes still are pretty creepy.
This creepy vintage ad shows how an uptight dad stopped beating his child after switching to decaffeinated Sanka.
If the headline and image don't convince you to buy your tot a gun, perhaps the copy will: "Every live, healthy boy wants a 'King' AirRifle. It's boy nature to want a gun; to want to get out in the fields and woods, nearest to nature, and enjoy youthful life to its fullest extent. Get your boy a 'King' Air Rifle. It will mean health and boyish happiness -- and steady nerves, keener eyesight and well-developed powers of observation."