Grave robbing for cash
(Reader Contribution to 8 Worst Business Screw-ups)
In 2007, Cadbury launched a Dr. Pepper "Scavenger hunt" promotion. Coins were hidden in various cities, clues were posted on the web, and winners got up to $1 million.
Boston's Granary Burying Ground, founded in 1660, is the final resting place of Benjamin Franklin, Paul Revere, John Hancock, and other historic Americans. It is a national historic site, and tampering with graves is a federal offense.
In early February 2007, the cemetery was closed due to heavy ice and hazardous walking conditions. Suddenly, the Boston Parks Department got hundreds of calls demanding access to the cemetery. Apparently, the latest set of clues was leading treasure hunters to the cemetery.
City officials stationed police at the still-closed cemetery and demanded that Cadbury remove the coin. Embarrassed, the company had the coin removed (it was on a 200-year-old crypt), held a random drawing for the $10,000 prize, and canceled the rest of the hunt.
sent by Liz
1/18/2011
source: http://www.boston.com/news/globe/city_region/breaking_news/2007/02/dr_peppers_gold_1.html
3 votes
1/18/2011
source: http://www.boston.com/news/globe/city_region/breaking_news/2007/02/dr_peppers_gold_1.html
3 votes
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