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The Puppy Channel: just puppies, 24/7
Created in 1997 by retired advertising executive Dan FitzSimons, The Puppy Channel was a short-lived American cable television channel whose programming consisted entirely of video footage of puppies, 24/7. The idea, said FitzSimons, came when he was watching the O.J. Simpson murder case during the daytime and kept flipping through the channels during lulls in the trial only to see nothing was on but game shows, soaps, and reruns, so he thought "Something else is necessary. There's a need for a parking place on television. If you don't want to watch something that is there, you could have the TV set on, and it'd be playing something that didn't bother you, and would hold the place until your favorite show or what you chose to watch." To fill this need, he conceived of a channel that would show "24 hours a day, 7 days a week, footage of puppies fooling around like puppies do, acting the natural comedians and cuties that they are, with no people, no talk, accompanied only by relaxing instrumental music."According to Molly FitzSimons, 41% of people in focus group surveys said they would prefer watching the channel to CNBC and 37% preferred it to TBS. At its peak in 1998, The Puppy Channel was seen on four local cable systems around the U.S., before FitzSimons decided to give up. In 2001 after the dotcom bubble burst, the company's cable programming ended. |
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